After spending 17-years in the legal field, I realized I had a higher calling. In 2004, I quit my very successful, but boring, career (as single mother of two teenage boys) and became a real estate agent. Everyone told me I was crazy!  But, within the first year, I began working for a broker who provided me an average of 150-200 internet real estate leads per MONTH in one of the most competitive and active real estate markets in the country!  

YES, THAT WAS PER MONTH!  On the surface that sounds great... but for one agent working her business and trying to raise her children and put food on the table as a single mother... IT WAS NOT FUN!!  

I had to learn how to engage, how to get the leads to open my email, what to say to get them to call and write me back, how to automate it all for the long-term and how to be a real estate agent while  juggling a personal life.  At times, I paid my 'tween' 10 cents for every email he would copy/paste/send for me to help me get on top of of my leads so my broker wouldn't shut me down for lack of communication! (that was my way of automating back then.. ha, ha!)

On top of all that I was running around showing homes (I estimate about 8,000 to 10,000 doors opened - often times in 110 degree Arizona heat), meeting sellers, writing contracts, negotiating, and closing deals  and trying damn hard to keep it all together without it all falling apart!  

For the record, I closed 42 deals my first year working these leads all by myself, and I gave my broker 65% of every deal I did (yes, that was the trade-off!).  

Since then... myself, agents on my teams, and real estate pros I have trained and mentored from coast-to-coast on the subject of drip campaigns, CRM's and lead conversion, have closed thousands of real estate transactions as a result of drip campaigns I created and lead conversion systems I learned and then have taught.  I also went on to own & manage my own brokerage & 100+ agent team for the largest family-owned brokerage in Arizona.